How to create great radio promotions

On air with great show prep

All you need is a great mechanic, listener interaction and reaction, several good prizes and good talk-ability too. Back in 2003 I was nominated for a Radio Academy Promotions and Marketing award for a marketing campaign…

Self Assement & Self Employed Tax Advice for Freelancers

Tax doesn’t have to be taxing – that is what they say in the adverts? This post may be useful if you are just stepping into the world of self-employment and freelancing. It is that time of year…

Write a radio advert that makes you money

Now here’s a thing – you want to write a radio advert that makes money, well if you follow some simple rules you could write radio ad content that works. Let us start with the basics…

Putting together a show sheet and running order for your radio show or podcast

Creating a show sheet and running order Ordinarily your radio programme or Podcast will have features, segments and benchmarks that take place the same time every time.  You may also have new content ready to run…

Radio Show Prep – Why Do We Keep Talking About Prep?

Show Prep Isn’t Just Show and Go There are few presenters who can just turn up and do the job amke it sound great without doing any show prep.   A good programme controller or programme…

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